Published with permission from Jose R Villa @jrvilla
|Jose R. Villa, Founder of Sensis Agency|
Let's take a step back and think about why the Hispanic marketing industry exists. Hispanic marketing exists primarily for three reasons: Language, population size, and culture.
The Spanish language was the original nexus for this industry, and even today, most Hispanic advertising is in Spanish and runs in Spanish-language media. The size of the Hispanic population has elevated it above other ethnic groups in a country of immigrants -- its population growth continues unabated into 2011. Cultural (behavior and belief) differences between Hispanics and mainstream Americans have created challenges for all series of organizations looking to tap into the opportunity of this perpetually emerging market.
Continue reading the full article at: Media Post.